RIAA unveils the Gold & Platinum Awards Program to honor artists and set a commercial standard for success in the music marketplace. The program trademarks the Gold record and formalizes the industry practice of awarding artists with plaques memorializing their sales successes. Sixty years and more than 17,000 certified musical titles later—from vinyl records to cassettes to CDs to downloads to streams—the iconic Gold & Platinum brand remains the preeminent form of recognition for success in the music marketplace.
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